LU42 Flower Garden X Youngho Kang - Youngho Kang Photography

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LU42 Flower Garden X Youngho Kang

youngho kang

Aug 24, 2021

I don’t all advertisements like this, but for some advertisements, I work with the minds of advertisers and strategists as if I am the client. In other words, from planning to final output and advertising results, I take responsibility for the game. For example, it was when I was working on some movie posters, and when I was doing advertisements for Giordano, Fissler, and political posters. It considers social and psychological influence, not just product advertisement.
These advertisements are created when there is a strong trust between the client and me, and are a kind of collaboration.

Recently, I have worked with very heavy responsibility for 4 kinds of cosmetic advertisement.
The concept is “Planting flowers on roads frozen by Covid-19”
The flowers were planted on Olympic Boulevard in Seoul.
models and brands,
Kim Da-mi (deeponde), Jang Young-nam (Neker), Kim Hye-jun (Fossula),
Cynthia (Kineff)
If you pass the Olympic Boulevard every day, you can receive 4 flowers as a gift from the car window every day through a billboard.